T-shaped designer, ambivert and subtly persuasive
From growing up in a kitchen, selling holidays, fitness trainer, failed franchise owner, fighting cancer, digital marketing to embracing UX.
Designing a no code brand portal
Optimising self service capability
The self-service options on the home page were experiencing low adoption. Engagement on mobile devices was almost non-existent. Disorganised information and cluttered interfaces information was seemingly difficult to find. On top of this, accessibility standards were below par causing task abandonment and as a consequence, putting pressure on the Customer Connect team.
Creating accessible design libraries
Laying the foundations for the organisation's first ever design system. This was designed for diverse audiences, to address known collaboration issues amongst delivery teams with an interest in scalability benefits. The overall visual experience was fractured and branding was inconsistent. We needed to remedy issues fast with the customer at the centre of our exploration.
“Wai was able to consistently bring new ideas and UX strategy to the table in our wider cross-functional team”
Kenneth Chen
@reecetech
“Wai has been extremely inspirational and motivating in my transition from graphic design to UX/UI design”
Suyin Lim
@yincreative
“Innovative problem-solving solutions which contributed greatly to the successful outcome of our projects”
Michael Pullman
@wildfrontiers